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What is Email Marketing for E-Commerce?

What is Email Marketing for E-Commerce?

Check out email marketing strategies that help increase sales.

E-commerce email marketing is an effective marketing strategy that uses email to promote products from an online store to existing or potential customers.

Emails are one of the most popular means of digital communication, and this is the main reason why using them for marketing activities can be so effective. They help increase user engagement, increase customer loyalty, share useful information, promote the best deals and increase sales.


email marketing for ecommerce
email marketing for ecommerce

Importance of Email Marketing for E-Commerce

Email marketing is crucial to achieving business success. The benefits of implementing effective email strategies are many. Email marketing allows you to build brand awareness, build credibility, and build trusting customer relationships. Also, it is a great way to generate leads, generate more sales, and increase website traffic.


The Latest Email Marketing Statistics

Here are the latest statistics to prove that email marketing can take your e-commerce to the next level.

  • 99% of users check their email inboxes every day.
  • The conclusion is expected to have 5.6 billion active email accounts by 2019.
  • 80% of retailers consider email marketing to be the most effective form of customer retention.
  • 59% of consumers indicate that marketing emails have the power to influence their purchase decision.
  • 42% of Americans subscribe to marketing emails to receive discounts and special offers.


Email Marketing Strategies to Increase Sales

  • User Onboarding
  • Lead generation
  • Mailing list segmentation
  • Re-engage inactive users.
  • Cross-sell
  • Additional sales

Let's take a look at the most effective email marketing strategies that can help you increase sales, attract customers, and re-engage inactive customers.


User Onboarding

A welcome email is a great way to show your attitude to new customers. You only get one likelihood to form a positive initial impression. Therefore, you need to think about how to get the attention of the readers. It is worth noting that 33% of consumers become more engaged with a brand if they receive a welcome email from the company. In addition, you can encourage customers to buy with a one-time first-come, the first-served discount provided in the email.

Onboarding emails often come in a series of 2-3 messages to give newcomers a smooth start. Marketers share educational content to nurture leads. It could be a welcome video from the brand's CEO, a how-to guide, or a short checklist.


Lead Generation

It is very important to make efforts to retain the generated leads and convert them into loyal customers. One of the best ways to do this is to provide them with the necessary educational materials throughout their lives. Find out why potential customers are lost and help them when they need it.


Mailing List Segmentation

User segmentation is a fundamental strategy to deliver to your customers and leads to a more personalized experience. All customers are different and have different interests. You need to know your customers and segment them according to their needs and preferences. Then you can create emails that are more relevant to each group of users.

Collect data based on user behavior on subscription forms, preference management centers, and your website. Armed with this information, create highly personalized emails that grab attention.


Re-Engage Inactive Users

If your customers start losing interest in your services or products then you can opt for this email marketing strategy. By sending this type of email, you will be able to grab the attention of your customers and invite them to your website to check out the latest discounts or seasonal offers. As this instance shows, you'll be able to raise inactive users if they're still fascinated by receiving emails. Make sure users can unsubscribe at any time.


To get your visitors to buy more, you can offer them products that complement their orders. Offer items that are a perfect match for selected products.


Additional Sales

Upsell emails work perfectly for e-commerce businesses. After the customer places an order or makes a purchase, offer some new, more expensive options or different models with advanced features. If you highlight the value that customers will get after buying more expensive products, they will choose those products.


E-Commerce Email Marketing Best Practices

  1. Create attractive designs and use responsive email templates.
  2. Run A/B tests to get to know your customers better.
  3. Send additional discount emails to your loyal customers.
  4. Always inform your customers about upcoming sales.
  5. Send behavioral emails.
  6. Implement a referral program.

Below, you can find some tips on practical email marketing practices for e-commerce businesses.

  1. Create attractive designs and use responsive email templates. Make your emails easy to read on any device and add a visible link to follow.
  2. Run A/B tests to get to know your customers better. This will help you discover your customers' needs and make your email campaigns more effective and sales-oriented.
  3. Send additional discount emails to your loyal customers. This is one of the best working email marketing strategies for e-commerce businesses to nurture loyal customers and build their brand image.
  4. Always inform your customers about the upcoming sales season, holiday-based deals, and deep discount offers to entice them to visit your website and make purchases.
  5. Send behavioral emails. These messages are highly personalized and relevant to each user. They are sent in response to user actions. These emails include an abandoned shopping cart email, order confirmation emails, shipping status emails, feedback request emails, etc.
  6. Implement a referral program. This is a very important step that will attract new potential customers and develop loyal relationships. People trust peer recommendations, so this is a great opportunity to promote your brand and attract new customers.


How to Take Your E-Commerce Selling to Subsequent Level

Many email marketing tools can simplify the emailing process and help you get the best possible results. With the email service, you can create well-designed emails with a simple drag-and-drop editor. There are many pre-made templates to choose from, so you can go for one that suits your purpose.

In addition, you will be able to analyze the effectiveness of email campaigns and monitor the activities and behavior of subscribers. Track results, run A/B tests, and send dynamic emails to automate daily challenges.

To improve your performance, use an e-commerce platform. It will help you build your site and manage your store operations. You can exchange email addresses between services. It allows you to create an advanced email marketing strategy.


Last Words

Email marketing has great potential for e-commerce businesses. You can use these best practices to attract new customers, retain existing customers, and generate more sales.


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