Content Marketing Strategy

Content selling could be a selling strategy wont to attract, engage, associated retain an audience by making and sharing articles, videos, podcasts, and different relevant media. This approach establishes the experience, promotes brand awareness, and keeps your business top of mind when it comes time to buy what you're selling.

 

content marketing strategy

What is Content Marketing?

Content marketing is the development and distribution of relevant and useful content (blogs, newsletters, white papers, social media posts, emails, videos, and so on) to existing and potential customers. When done right, this content describes the experience and makes it clear that the business values the people it sells to.

Consistent use of content promotion builds and nurtures relationships together with your potential and existing customers. When your audience thinks of your company as a partner curious about its success and a valuable supply of recommendation and steerage, they are additional possible to settle on you once it's time to buy.

 

Because It's Important

Content marketing is an outreach strategy that has been proven to work. In addition, it provides a competitive advantage. Take a glance at what the information says concerning content marketing:

• Businesses with blogs get 67% more leads than other businesses.
• 47% of buyers view 3-5 pieces of content before contacting a sales representative.
• Businesses that use content marketing see about 30% higher growth rates than businesses that don't.
• 72 p.c of business-to-business (B2B) marketers say content selling will increase engagement and leads.

 

How Content Marketing Works

Your business can use content marketing to attract potential customers, advocate for your product or service when someone is researching what to buy, and close sales.

To use it effectively, you'll need to deliver the right content at every stage of the sales cycle, from awareness to purchase to consider. If this sounds difficult, do not worry: approaching content in this fashion really simplifies the method.

Thus, companies use content marketing at every stage of the sales cycle to attract and sell.

 

The Awakening Stage

In the first step of the sales process, your content should address your audience's primary concerns. Writing about your pain points, challenges and questions give you the best opportunity to engage with them. In the awareness phase, the content should be educational with practical advice. Save your sale for the consideration and closing stages.

Examples:

• A restaurant writes a blog post about menu planning for a spring prom.
• A bike touring company makes a short video titled "3 Ways to Choose the Right Bike Tour."
• An architecture firm produces an e-book called "Questions to Ask Before Hiring an Architect."

 

Consideration Steps

At the consideration stage, content should offer a hybrid of useful information and marketing. You should educate the reader about what features or functions to look for and how different features meet their needs. Of course, your content should have a slant toward your business offering.

The best content for this step: Case studies, how-to articles, how-to videos, checklists/worksheets

Examples:

• A cloud-based phone system company created a checklist titled "8 Ways to Improve Your Phone Customer Service" that details the features and functions that make for great customer service.
• A landscaping company prepares case studies on the topic of "What People Do Often When Hiring a Landscaper."
• A caterer offers case studies of successful events that focus on the benefits they offer, such as "How to Accommodate Food Allergies at Your Next Event" or "Your Caterer Uses Sustainable Practices." How to be sure."

 

The Final Stage

Content selling plays a crucial role once an occasion is on the point of shopping. At this stage, you can focus on sales, as long as you keep explaining how good your services or products are, rather than why you are the best choice.

Your main message here should be your experience, knowledge, and the various benefits of what you sell.

The best content for this stage: Case studies, user-generated content, buyer's guides, product videos, research reports

Examples:

• A consulting firm produces a research report showing that companies that engage in strategic planning, third-party reviews, and other services that are consistent with the services it offers experience higher growth.
• A design agency creates short videos showcasing the variety of their work across industries to showcase their diverse experience.
• The orthodontist's practice encourages patients to leave testimonials about their state-of-the-art equipment and top-notch service.

 

How to Get Started with Content Marketing

Content selling will be overwhelming, however, it does not get to be. A content-selling campaign should be manageable and property. Follow these steps to get started:

• Identify your audience. To create content for a particular reader, you must have a clear understanding of their preferences, challenges, and preferences. If you have a detailed description of your different sections, choose 1 or 2 to write. Otherwise, create profiles of your audience members and prospects before you begin.
• Determine the correct formats. The correct format corresponds to the stage of the sales cycle in that you're making content. Another important consideration is which formats will best help you display value. For some, it'll be a video; For others, a list.
• Decide World Health Organization can write, edit and ensure your copy. Audiences will judge your content on its quality, and they should. Identify appropriate internal or external resources to make this work. Regardless of who believes it, hire a professional proofreader to review anything before it goes out the door.
• Determine how you will distribute. Will you be posting the content on your site, emailing it to people, or printing it for an event? Start "where" you know your audience is likely to be and choose formats that make sense. For example, it makes sense to email an article, a checklist or worksheet can be posted on social media, and a buyer's guide is a good follow-up to a launch.
• Choose a sustainable schedule. It's easy to overdo content marketing planning. Once you know your target audience and formats, create a short-term plan (3-6 months) for a realistic amount of content you can create based on your budget and resources. Keep track of how long it takes you to create each piece of content, so you can fit that time into your schedule.
• Follow best practices. Great content is written clearly, without the jargon that only you and your colleagues will know. It should also include practical suggestions. Short, relevant, and actionable content is best.

 

SEO and Social Networks

SEO

Content marketing makes it easier for good prospects to find your business. One way to make this happen is through search engine optimization (SEO).

There is a lot of information about SEO, but to get started, focus on a few key best practices.

Identify keywords

Keywords are the foundation of your SEO effort. All of these keywords and phrases are terms that potential customers type into search engines when looking for a company, product, or service.

When you include the right keywords in your content, you will attract more traffic. The best keywords are:

• Plain language: The language your audience uses to explain their pain points and desires.
• Relevant: keywords that match your experience, products, and services.
• Specific: A combination of your focus, industry experience, potential pain points, and other relevant details

 

Keep your promise

SEO has evolved, so search success depends on how well your content does what it says it will. Search engines review content copy, assess its relevance, and determine whether it lives up to the promises of the title.

Because of the importance search engines place on a copy, it's important to use keywords in your content. Use the following instructions:

• Focus on 1 or 2 keywords. Avoid "keyword stuffing" by writing about what's important to your prospects by focusing on just a few keyword phrases.
• Use keywords in the title.
• Always use keywords. Find a way to incorporate your keywords naturally into your content.
• Stay on topic. Good quality content that provides headline advice will perform better.

 

Social Network

Once you have the content, it's time to spread the word about it. Social networks (Facebook, LinkedIn, YouTube, Twitter, Medium, Instagram, and others) are an easy and proven way to promote your content. You write a post and a link to your content, and voila! People are busy.

You can do this in 3 steps:

• Focus on high-potential channels. The best social media outlets for you are the ones your audience frequents. Consider large, popular channels as well as smaller industry-focused channels that can connect you with good prospects. Ask your audience what channels they like and build a manageable list supported by their preferences.
• Make your copy fit the channel. Each social media channel has its own criteria of professionalism vs. fun, an accepted voice, and other details. Before writing posts for a channel, take some time to review posts to familiarize yourself with these details. Next, give your posts some of your company's spirit.
• Try changing your perspective. Track responses across channels for quantity and quality. Fewer high-potential interactions can mean the channel is a good fit, as opposed to lots of clicks that never convert into an audience.

To learn more about how Mailchimp can help you with your social media strategy, see how our free social media management tools compare to others.

 

Put Content to Work for Your Business

Let your experience and distinctive worth shine through by making content to draw in, interact with, and sell. With a little planning and organized content marketing, you can reach the right people and inspire loyalty to your brand.

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