Awesome Social Media Marketing Statistics You Need to Know For 2022
As
marketers, we know that brand development is a numbers game.
Even with brand awareness, there is a number that can describe an increase or decrease in each KPI.
However, the
world of marketing has changed a lot in the last decade. In particular, social
media marketing has become more than just paid advertising on a popular
platform. Younger generations don't even remember a time when social media
wasn't an important part of their lives, and consequently when their favorite
social network wasn't inundated with digital marketing campaigns!
Now more
than ever, if you don't market on at least one social network, you're missing
out on a lot of sales. In fact, you're likely lagging behind in your marketing
campaign efforts. Let's take a look at the social media advertising statistics
behind these facts.
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| Social Media Marketing Statistics |
Social Media Increases Sales Statistics
Key Social Sales Figures for 2022
- More than 50% of revenue in 14 major industries comes from social selling.
- 48% of companies identified increasing access to new buyers as a benefit of social selling.
- Social selling leaders drive 45% more sales than their peers and are 51% more likely to reach their quota.
- About 70% of sales professionals use social selling tools for leadership development.
Social Selling Statistics
More than
50% of revenue in 14 major industries comes from social selling.
(LinkedIn -
The Truth About Social Selling)
This
includes some major industries such as healthcare, advertising, logistics, and
computer software. Social selling has become a dominant sales strategy in the
new millennium, and harnessing its potential can be the difference between a
failed and a successful business.
98% of B2B
companies value social selling, but only 49% of them have developed social
selling programs.
Although
nearly all companies understand the benefits of social selling, less than half
have fully developed sales programs. This affects both customer acquisition and
retention.
Companies
with a formal social selling process are 40% more likely to achieve revenue
goals.
(Lifetime
Sales)
According to
the Sales for Life Social Sales Statistics infographic, 78% of companies with a
well-developed social sales process were able to meet their revenue goals in
the past year. These goals were achieved in only 38% of cases by companies with
no formal sales processes. These statistics prove that there is a clear
connection between systematic social selling and sales statistics.
48% of
companies identified increasing access to new buyers as a benefit of social
selling.
(Lifetime
Sales)
A Forrester
survey of social selling companies found that connecting with buyers is a key
benefit of social selling for 48%. Of those surveyed, 45% cited staying
connected with the buyer throughout the sales cycle, and 41% cited higher win
rates and salesperson productivity as benefits.
Social
sellers acquire and convert more customers.
(HubSpot)
Social
sellers have a higher number of new customers (65% vs. 47%) and better customer
conversion (46% vs. 31%) than those who don't use social media to sell.
Social
selling leaders generate 45% more leads and are 51% more likely to hit their
quota than their lower SSI peers.
(LinkedIn -
Social Selling Index)
According to
LinkedIn's social selling statistics, the best social sellers generate more
leads and reach their quotas more easily.
Trust is the
most important factor in closing deals for both the seller and the
decision-maker.
(LinkedIn -
2019 Sales Status Report Pocket Guide)
Recent research
shows that 40% of professional salespeople and 51% of decision-makers believe
that trust is the key ingredient to closing deals. Companies building their
brand must first try to earn the trust of their customers. Social selling is a
key component in this as it helps you build and nurture relationships with your
customers, which in turn builds trust.
Sell on Social Media Stats
(Statistics)
Almost half
of the population of our planet uses social networks and the statistics on
social networks show that this number is increasing day by day. Perhaps
unsurprisingly, social media has become the key sales and marketing tool of our
age.
Research
shows that 71% of sales professionals use Facebook, Twitter, LinkedIn, and
other networking platforms. Sales professionals are increasingly recognizing
the importance of social media sales in increasing their quota.
78% of
social marketers outsell their non-social counterparts.
(LinkedIn -
Social Selling Index)
According to
Social Media Selling Statistics research, more than three-quarters of those who
use social media in the sales process achieve better results than those who
rely on traditional sales methods.
About 70% of
marketers, but only 50% of sellers, use social media to learn about buyer
preferences and needs.
(the forest)
Forrester's
employee survey of social media data shows that there is a gap between
marketers and marketers when it comes to knowing their customers. This
represents an untapped opportunity for marketers to learn more about their
target demographic before attempting to engage in social selling.
Lack of
confidence to engage on social media is the most common problem sales teams
face when it comes to social selling.
(the forest)
According to
Forrester's Social Selling Infographic, 32% of respondents said their sales
team's lack of confidence in engaging people on social media is the biggest
obstacle to building and maintaining a successful social selling program.
Notable mentions include a limited understanding of social selling products
(28%) and a general lack of training (27%). This means that, although most
understand what social selling is, they don't feel comfortable with their level
of knowledge in using it in practice.
Most
professionals prefer to use LinkedIn for sales.
(LinkedIn - 2019 Sales Status Report Pocket Guide)
Social media
sales statistics show that the majority of sales professionals use LinkedIn
(70%) and Facebook (64%) to find leads and close sales. When it comes to using
social networks for commercial purposes, Twitter (43%), YouTube (41%), and
Instagram (39%) also stand out. LinkedIn was created as a networking platform
for business professionals, and Facebook is the largest social network out
there, so it's no surprise that it's the most popular social selling activity
on the web. is part of the majority.
B2B Sales Statistics
If you plan
to target the B2B sector, selling through social networks is your best option.
LinkedIn and Facebook are the biggest networks when it comes to social selling
to the B2B crowd. Many companies are investing in their social media teams for
this reason.
96% of business
professionals would be more inclined to buy products or services from companies
whose sales professionals understand their business needs.
(LinkedIn -
2019 Sales Status Report Pocket Guide)
According to
LinkedIn Sales data, business professionals want to feel that salespeople truly
understand their specific business and its challenges. A personalized approach
to social media selling is more likely to generate new customers and retain old
ones.
Forrester
research shows that most B2B executives don't believe that sales reps really
have their best interests at heart. If you want to grow your social selling
stats in 2022, you need to try to convince decision-makers that you can provide
clear and effective solutions that work for their business.
Most
decision makers (89%) consistently see sales and marketing language as
important, but nearly half (48%) say they get different information from sales
and marketing teams.
(LinkedIn -
2019 Sales Status Report Pocket Guide)
A lack of
coordination between marketing and sales teams can have a devastating impact on
your social sales statistics. There are many examples of social selling that
show this gap is a real concern. Businesses looking to increase their social
selling through LinkedIn or other social networks need to ensure that their
marketing and sales teams present consistent information to potential
customers.
31% of B2B
professionals say they can build deeper relationships with their customer's
thanks to social selling.
(CSO
perspective)
When it
comes to business sales statistics, nurturing relationships play a key role in
the success of any business. A third of business professionals interviewed by
CSO Insights says a key benefit of social selling is the ability to build more
meaningful relationships with their customers.
39% of B2B
professionals say social selling reduces lead search time, while 33% increase
the number of leads.
(CSO
perspective)
Many
professionals interviewed by CSO Insights said their social sales statistics
improved primarily because the channel allowed them to generate more leads in
less time. The ability to speed up your prospecting process and find more leads
is invaluable in the highly competitive B2B world.
How Many Businesses Use Social Media
You need to
know this.
This is just one example of why it's important
for your business to be active on social media and…
- There are over 50 million small businesses that use Facebook Pages to connect with customers.
- According to 90% of marketers, their social media marketing efforts have increased their business exposure and 75% say it has increased traffic.
- 71% of consumers who have had a good social media experience with a brand would recommend it to others.
- 21% of consumers are more likely to buy from brands they can reach on social media.
- 80% of social marketers say their key strategy is to increase engagement on social channels.
People
interact through social media, find reviews through social media, and find
information and news on social media. Are you part of the conversation?
How Many Businesses Use Social Media in 2022
What Percentage of Social Media Marketing?
93% of
marketers worldwide are using social media for business. By 2022, nearly 92% of
marketers working for companies with more than 100 employees in the US are
expected to start using social media for marketing.
Social Media Usage Statistics 2022
How Many People Use Social Networks in 2022?
Social
networks are increasingly infiltrating the lives of Internet users. The latest
data shows that there are expected to be 4.59 billion social media users
worldwide in 2022, which is 7.8% more than last year.
That's even
more than the number of social media users in 2017 at 1.9 billion, a 68.1
percent increase in just five years. The average annual growth rate during this
period is 11 percent.
In the
future, although the number of social network users will continue to increase,
the growth rate is expected to stabilize. The average annual growth rate from
2023 to 2027 is predicted at five percent.
Despite the
slowdown, it's clear that social media will continue to be a part of consumers'
daily lives, with smartphones and mobile devices being key drivers. As it
stands, social media statistics show that more than nine out of ten (91
percent) social media users use mobile devices to access social media.
Such
statistics clearly show the growing trend and consumer trust in social media,
indicating clear social media marketing opportunities for e-commerce businesses
worldwide.
What these
social media marketing statistics tell us is compelling. For most B2C and B2B
marketers and brands, social media is the place to see and engage with
consumers, whether through stories announcing new blog posts or daily posts
about products and services. From a consumer perspective, social media is where
it all happens. Is your marketing campaign up to date? Increasingly, the brands
consumers interact with and talk about on social media are driving their
purchasing decisions, so content creation shouldn't take a back seat.
While many
marketers are still trying to find the ROI of their social media marketing
strategies, perhaps the biggest ROI isn't from clicks, but simply from the
presence, engagement in conversations, and questions that influence people. And
the problem comes from answering both. Our society.
Either way,
regardless of how much or how little ROI you get from your social media
marketing, this is just one area you can no longer ignore in your business, as
the latest in social media. Statistics can confirm this.
Do any of
these marketing and social media usage statistics surprise you?
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