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How Much Marketing is done on Social Media

Awesome Social Media Marketing Statistics You Need to Know For 2022

As marketers, we know that brand development is a numbers game.

Even with brand awareness, there is a number that can describe an increase or decrease in each KPI.

However, the world of marketing has changed a lot in the last decade. In particular, social media marketing has become more than just paid advertising on a popular platform. Younger generations don't even remember a time when social media wasn't an important part of their lives, and consequently when their favorite social network wasn't inundated with digital marketing campaigns!

Now more than ever, if you don't market on at least one social network, you're missing out on a lot of sales. In fact, you're likely lagging behind in your marketing campaign efforts. Let's take a look at the social media advertising statistics behind these facts.


Social Media Marketing Statistics
Social Media Marketing Statistics

Social Media Increases Sales Statistics

Key Social Sales Figures for 2022

  • More than 50% of revenue in 14 major industries comes from social selling.
  • 48% of companies identified increasing access to new buyers as a benefit of social selling.
  • Social selling leaders drive 45% more sales than their peers and are 51% more likely to reach their quota.
  • About 70% of sales professionals use social selling tools for leadership development.


Social Selling Statistics

More than 50% of revenue in 14 major industries comes from social selling.

(LinkedIn - The Truth About Social Selling)

This includes some major industries such as healthcare, advertising, logistics, and computer software. Social selling has become a dominant sales strategy in the new millennium, and harnessing its potential can be the difference between a failed and a successful business.


98% of B2B companies value social selling, but only 49% of them have developed social selling programs.

Although nearly all companies understand the benefits of social selling, less than half have fully developed sales programs. This affects both customer acquisition and retention.


Companies with a formal social selling process are 40% more likely to achieve revenue goals.

(Lifetime Sales)

According to the Sales for Life Social Sales Statistics infographic, 78% of companies with a well-developed social sales process were able to meet their revenue goals in the past year. These goals were achieved in only 38% of cases by companies with no formal sales processes. These statistics prove that there is a clear connection between systematic social selling and sales statistics.


48% of companies identified increasing access to new buyers as a benefit of social selling.

(Lifetime Sales)

A Forrester survey of social selling companies found that connecting with buyers is a key benefit of social selling for 48%. Of those surveyed, 45% cited staying connected with the buyer throughout the sales cycle, and 41% cited higher win rates and salesperson productivity as benefits.


Social sellers acquire and convert more customers.


Social sellers have a higher number of new customers (65% vs. 47%) and better customer conversion (46% vs. 31%) than those who don't use social media to sell.


Social selling leaders generate 45% more leads and are 51% more likely to hit their quota than their lower SSI peers.

(LinkedIn - Social Selling Index)

According to LinkedIn's social selling statistics, the best social sellers generate more leads and reach their quotas more easily.


Trust is the most important factor in closing deals for both the seller and the decision-maker.

(LinkedIn - 2019 Sales Status Report Pocket Guide)

Recent research shows that 40% of professional salespeople and 51% of decision-makers believe that trust is the key ingredient to closing deals. Companies building their brand must first try to earn the trust of their customers. Social selling is a key component in this as it helps you build and nurture relationships with your customers, which in turn builds trust.


Sell on Social Media Stats


Almost half of the population of our planet uses social networks and the statistics on social networks show that this number is increasing day by day. Perhaps unsurprisingly, social media has become the key sales and marketing tool of our age.

Research shows that 71% of sales professionals use Facebook, Twitter, LinkedIn, and other networking platforms. Sales professionals are increasingly recognizing the importance of social media sales in increasing their quota.


78% of social marketers outsell their non-social counterparts.

(LinkedIn - Social Selling Index)

According to Social Media Selling Statistics research, more than three-quarters of those who use social media in the sales process achieve better results than those who rely on traditional sales methods.


About 70% of marketers, but only 50% of sellers, use social media to learn about buyer preferences and needs.

(the forest)

Forrester's employee survey of social media data shows that there is a gap between marketers and marketers when it comes to knowing their customers. This represents an untapped opportunity for marketers to learn more about their target demographic before attempting to engage in social selling.


Lack of confidence to engage on social media is the most common problem sales teams face when it comes to social selling.

(the forest)

According to Forrester's Social Selling Infographic, 32% of respondents said their sales team's lack of confidence in engaging people on social media is the biggest obstacle to building and maintaining a successful social selling program. Notable mentions include a limited understanding of social selling products (28%) and a general lack of training (27%). This means that, although most understand what social selling is, they don't feel comfortable with their level of knowledge in using it in practice.


Most professionals prefer to use LinkedIn for sales.

(LinkedIn - 2019 Sales Status Report Pocket Guide)

Social media sales statistics show that the majority of sales professionals use LinkedIn (70%) and Facebook (64%) to find leads and close sales. When it comes to using social networks for commercial purposes, Twitter (43%), YouTube (41%), and Instagram (39%) also stand out. LinkedIn was created as a networking platform for business professionals, and Facebook is the largest social network out there, so it's no surprise that it's the most popular social selling activity on the web. is part of the majority.


B2B Sales Statistics

If you plan to target the B2B sector, selling through social networks is your best option. LinkedIn and Facebook are the biggest networks when it comes to social selling to the B2B crowd. Many companies are investing in their social media teams for this reason.


96% of business professionals would be more inclined to buy products or services from companies whose sales professionals understand their business needs.

(LinkedIn - 2019 Sales Status Report Pocket Guide)

According to LinkedIn Sales data, business professionals want to feel that salespeople truly understand their specific business and its challenges. A personalized approach to social media selling is more likely to generate new customers and retain old ones.

Forrester research shows that most B2B executives don't believe that sales reps really have their best interests at heart. If you want to grow your social selling stats in 2022, you need to try to convince decision-makers that you can provide clear and effective solutions that work for their business.


Most decision makers (89%) consistently see sales and marketing language as important, but nearly half (48%) say they get different information from sales and marketing teams.

(LinkedIn - 2019 Sales Status Report Pocket Guide)

A lack of coordination between marketing and sales teams can have a devastating impact on your social sales statistics. There are many examples of social selling that show this gap is a real concern. Businesses looking to increase their social selling through LinkedIn or other social networks need to ensure that their marketing and sales teams present consistent information to potential customers.


31% of B2B professionals say they can build deeper relationships with their customer's thanks to social selling.

(CSO perspective)

When it comes to business sales statistics, nurturing relationships play a key role in the success of any business. A third of business professionals interviewed by CSO Insights says a key benefit of social selling is the ability to build more meaningful relationships with their customers.


39% of B2B professionals say social selling reduces lead search time, while 33% increase the number of leads.

(CSO perspective)

Many professionals interviewed by CSO Insights said their social sales statistics improved primarily because the channel allowed them to generate more leads in less time. The ability to speed up your prospecting process and find more leads is invaluable in the highly competitive B2B world.


How Many Businesses Use Social Media

You need to know this.

 This is just one example of why it's important for your business to be active on social media and…

  • There are over 50 million small businesses that use Facebook Pages to connect with customers.
  • According to 90% of marketers, their social media marketing efforts have increased their business exposure and 75% say it has increased traffic.
  • 71% of consumers who have had a good social media experience with a brand would recommend it to others.
  • 21% of consumers are more likely to buy from brands they can reach on social media.
  • 80% of social marketers say their key strategy is to increase engagement on social channels.

People interact through social media, find reviews through social media, and find information and news on social media. Are you part of the conversation?


How Many Businesses Use Social Media in 2022

What Percentage of Social Media Marketing?

93% of marketers worldwide are using social media for business. By 2022, nearly 92% of marketers working for companies with more than 100 employees in the US are expected to start using social media for marketing.


Social Media Usage Statistics 2022

How Many People Use Social Networks in 2022?

Social networks are increasingly infiltrating the lives of Internet users. The latest data shows that there are expected to be 4.59 billion social media users worldwide in 2022, which is 7.8% more than last year.

That's even more than the number of social media users in 2017 at 1.9 billion, a 68.1 percent increase in just five years. The average annual growth rate during this period is 11 percent.

In the future, although the number of social network users will continue to increase, the growth rate is expected to stabilize. The average annual growth rate from 2023 to 2027 is predicted at five percent.

Despite the slowdown, it's clear that social media will continue to be a part of consumers' daily lives, with smartphones and mobile devices being key drivers. As it stands, social media statistics show that more than nine out of ten (91 percent) social media users use mobile devices to access social media.

Such statistics clearly show the growing trend and consumer trust in social media, indicating clear social media marketing opportunities for e-commerce businesses worldwide.


What these social media marketing statistics tell us is compelling. For most B2C and B2B marketers and brands, social media is the place to see and engage with consumers, whether through stories announcing new blog posts or daily posts about products and services. From a consumer perspective, social media is where it all happens. Is your marketing campaign up to date? Increasingly, the brands consumers interact with and talk about on social media are driving their purchasing decisions, so content creation shouldn't take a back seat.

While many marketers are still trying to find the ROI of their social media marketing strategies, perhaps the biggest ROI isn't from clicks, but simply from the presence, engagement in conversations, and questions that influence people. And the problem comes from answering both. Our society.

Either way, regardless of how much or how little ROI you get from your social media marketing, this is just one area you can no longer ignore in your business, as the latest in social media. Statistics can confirm this.

Do any of these marketing and social media usage statistics surprise you?


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